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India Market Strategy
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Governmental Affairs
REAL ESTATE
The real estate sector is one of the most globally recognized sectors. In India, real estate is the second largest employer after agriculture and is slated to grow at 30 per cent over the next decade. The real estate sector comprises four sub sectors – housing, retail, hospitality, and commercial.
RETAIL
India tops the Global Retail Development Index, thanks to a more favorable foreign investment environment, strong economic growth and a consumption boom. India’s GDP is forecast to grow 7.6 percent in 2018, which is helping boost the middle class and increase consumer spending beyond the essentials.
FRANCHISING
Although the franchising system in India, relative to developed nations, is considered to be in its infancy (i.e., due to the lack of comprehensive set of franchising laws, customs and practices, transparency in the sector, lack of market intelligence and data, etc.).
TECHNOLOGY
India is the world’s largest sourcing destination for the information technology (IT) industry, accounting for approximately 67 per cent of the US$ 124-130 billion market.
EDUCATION
According to the India Brand Equity Foundation (IBEF), India holds an important place in the global education industry. The country has more than 1.5 million schools with over 260 million students enrolled and about 751 universities and 35,539 colleges.
SPORTS, MEDIA & ENTERTAINMENT
According to the U.S. International Trade Administration, India’s vibrant Media and Entertainment (M&E) industry, known as Bollywood (which technically refers to the North Indian film industry but is used universally to describe India’s entertainment industry), is expected to grow to US$41.4 billion (10.5 percent CAGR) by 2019, led by digital sectors.
