A market entry strategy is the planned method of delivering goods or services to a new target market such as India and streamlined distribution networks.
After assessing market conditions and data (i.e., market research) for your goods or services, market entry strategies must be explored.
There are a variety of ways in which a company can enter a foreign market. Market entry strategies may differ from not only country-to-country, but also different regional strategies for a particular country. Direct exporting may be the most appropriate strategy in one market while in another you may need to set up a joint venture – factors that must be taken into consideration in this decision making process include costs assessments, including tariff rates, transportation and logistical costs, the degree of adaptation of your product required, local rules and restrictions, market entrant capital deployment capabilities and risk profiles, business methods, and effectives penetration, meeting the underlying goals and objectives of the market entrant.
- Comprehensive market, industry or sector reports to help you better target customers
- Forecasting the potential for the market
- Figuring out how the economic climate impacts the market
- Understanding what competitors are offering
- Determining offerings in ancillary markets
|1. Marketing/Sector/Competitor Studies||2. Entry Strategy, Business and Strategic Planning|
|3. Identification of Local Partner Representative||4. Management support for Start-up Ventures|
|5. Assistance in Private Equity Investments||6. Joint Ventures, Partnerships & Strategic Alliances|
|7. Identification of Key Management Personnel||8. Feasibility Studies|